2020 has turned out to be quite an unpredictable year. The global economy is experiencing a slowdown due to the pandemic. Several industries, including digital advertising, are going through a difficult period. Ad budgets shrank, which means revenue for publishers has taken a hit. With the year having entered the last quarter, it is important to draw lessons from what has gone by and develop strategies for the future. [Read more…]
Google turns to algorithms to create better-looking ads
The constant push to make ads more visually appealing — reducing the effects of ‘ad blindness’ and helping them to convert better for advertisers and pay more to publishers — continues, as Google announces a pending deal with the Californian startup company Teracent.
Teracent specialises in machine-learning algorithms which have been put to use on the image ads of Google and its partners.
The example given in the announcement shows a standard, human created ad (left) and a similar ad that’s been picked in real time from thousands of different creative elements by these algorithms.
Google opens AdSense to multiple ad network companies
Google has announced that AdSense publishers will soon be able to choose whether to accept advertisements from other ad network companies, as well as AdSense itself, in a change to how ads are served.
Any network that is Google-certified — that is, the ad company adheres to user privacy, ad quality and speed standards — can bid for ad positions previously exclusively available to AdWords advertisers. [Read more…]
