A while back on my own blog, I wrote about using social media at work. It was the kind of post that I spent days writing because social media has a presence in nearly everything I do at work. I wanted to share the ways I use social media at work in public relations because the tools available are vital resources in my day-to-day affairs. Without them, I would probably be lost. For those PR practitioners not using these tools, I’d recommend spending some time learning more about them and how you can put them to use.
Last week Chris had a great discussion over the slow uptake of social media by PRs. This week I’ll put forward some reasons why the new Internet should interest the PR community and, reciprocally, why PR should be embraced by the digital natives. That’s anyone involved in social media, or as Time would put it: You.
In my first column I discussed what PR is, from a corporate standpoint without really addressing the publicity, or celebrity, business ‘€“ which is what most readers will be exposed to the most.
While I would never be called upon to give expert testimony in the area of celebrity publicity, I feel I know enough to lift the curtain a little and show you one dirty little trick that can be used.
This oft used trick is the one that magicians learn first ‘€“ misdirection. Let’€™s say I’€™m your client, a highly paid sports stud like Ladainian Tomlinson who is enjoying a record breaking season ‘€“ not too far from the truth (!).
Ah, PR. I’ll readily admit it: I’m only barely a professional PR practitioner. Six months ago I was a student, and six months from now I can only hope to still be employed. I’m just getting my feet wet and am myself trying to figure out what in the world PR is and is not, so bear with me.
For many bloggers, their experience of PR extends to a deep rooted distrust, borne out of reading about a company or celebrity PR masterstroke or, more likely, a PR disaster. Other bloggers may have actually witnessed the PR (flackus desperandi) in action; possibly due to a cack-handed approach made to them by the PR to get some coverage for whatever goods or services the PR is hawking that day. [Read more…]