Celebrities. They’re just like us, only rich and surrounded by loyal followers eager to bow to their every whim. Some of them even have blogs—and if you’re looking for a good lesson on engaging an audience and building a cult following, look no further than these 5 celebrity blogs. [Read more…]
Blogging is a practice that can draw from a series of different ways to get your companies name out there. By learning from other channels the best ways to connect with your customers, you can translate these lessons into blog posts and strategy.
Public relations is one of these areas where there is a lot of information and strategy that can be translated into blogging. From events to creating buzz about your company’s action, public relations capitalizes on telling your target audience what you want them to know. Successful blogging can do the same by aiming to educate and provide information to your customers, without seeming overly pushy.
On Lorelle on WordPress, I just published “The Real Benefits of Sponsoring a WordCamp” which highlighted one of the most talked about exhibitors at Blog World Expo in Las Vegas a few weeks ago: Bruce Christensen and Tom Vail of Cart-Away Concrete.
While most of the exhibitors at Blog World Expo were there to promote their products and services to the mass of bloggers in attendance, Tom and Bruce were there for a different reason. They were there to learn.
So many events and conferences bring together a lot of people with a marketing agenda. They want to sell products and services and make money. Tom and Bruce of Cart-Away Concrete showed up at this blogging conference with their portable cement mixer and said, “We don’t have anything for you to buy. We came here to learn.”
That’s right. They just came to learn from everyone who walked through the Las Vegas Convention Center Exhibition Hall over the course of the three day event. They aren’t bloggers, they aren’t web hosts, they aren’t marketers, or guys with cool blog gadgets. They are construction experts in equipment and concrete. How many bloggers have a huge commercial construction project underway and would need them? Hmmm?
No, they were there to learn. They could hire someone to teach them what to do and set up their blogs and social media services to promote their franchise and contractor business, but that’s not what they wanted. They wanted to learn from everyone in this new online social media business.
And they did. [Read more…]
I’d say that the Washington Post has been living under a rock, since they are just now writing about how marketing is moving to the blogosphere in an article for today’s edition:
Bethesda’s Honest Tea launched its blog in late 2005 as a way to get close to customers. With a name like Honest Tea, chief executive Seth Goldman said, “we’re trying to be as open and disclose as much information as we can.” When the company announced that Coca-Cola would acquire a 40 percent interest in the brand, many of Honest Tea’s customers who opposed the agreement took their complaints to the blog.
“We gave a very loud voice to the people who said they weren’t happy about this decision,” Goldman said.
Goldman then took one of the most thoughtful, detailed customer criticisms and responded to each point. Even if readers still didn’t agree, “The blog at least helps people see how we think about it,” Goldman said.
All that said, many companies are just now beginning to utilize the power of the internet through blogs in order to have a real dialogue – or conversation – with their customers. [Read more…]
The concept may not be that new, but a couple of weeks ago a colleague introduced me to Berocca’s Blogger Relief Pack. I signed up with one of my blogs, and yesterday received the pack.
While it’s not the complete answer to managing the stress of blogging, a tube of Berocca and a nice glass to drink it in is welcome, and the quirky stress toys are amusing enough.
I must make it clear that I’m not on any kind of commission here, though if the Blog Herald makes it onto the “featured blogs” section as a result, so much the better.
Berocca’s welcome letter says that “this is just the start of what we’ll be doing with bloggers and we have exciting plans for the future. If we’re doing something that’s cool, worth blogging about and relevant to you we’ll be in touch, but we promise we won’t spam you needlessly.”
Freebie toys and gadgets from companies are nothing new, and it’s fun to get a few perks for blogging now and again. Companies wanting to get their products in front of more niche influencers (rather than mainstream journalists and other media people) isn’t new either. I just hope that they keep it as real and as fresh as possible.
Oh, and any other companies who want to send me free food, drink, and
iPhones gadgets, feel free!