So Kevin Rose has a cold, and his cold has a Twitter account. With 811 followers. Brilliant PR stunt or just plain silly, what do you guys think? Personally this is one thing I’m staying out of. I don’t like colds.
A new version of FriendFeed is in the works, perhaps not so surprisingly in itself, but it might be coming pretty soon. MG Siegler over on VentureBeat got it confirmed, after spotting the domain beta.friendfeed.com in his Flickr traffic logs. It is getting harder and harder to keep web apps secret, I’ve had clients in the past who got unwanted attention to online services in an early stage, for instance.
It could, however, work the other way around. Since a lot of bloggers are watching their statistics closely, this could be a way to leak information of a new service to get some bonus coverage before going out flexing the PR muscles?
Apple have had a lot of issues with the follow-up to .Mac, called MobileMe. The worst would be that 1% of its users didn’t have functional mail, something I’d say is quite an issue, given the fact that e-mail is the key to the whole thing. This has, of course sparked a lot of questions and such for users, without anywhere to turn.
Until now. A bloggish news page called MobileMe Status is keeping track of what is going on with the service.
Steve Jobs has asked me to write a posting every other day or so to let everyone know what’s happening with MobileMe, and I’m working directly with the MobileMe group to ensure that we keep you really up to date. In the 14 days since we launched, it’s been a rocky road and we know the pain some people have been suffering. Be assured people here are working 24-7 to improve matters, and we’re going to favor getting you new info hot off the presses even if we have to post corrections or further updates later.
No comments section or anything, but still! I hope this is a step towards the new information age for Apple, because they suck at keeping in touch with their users. Why isn’t there an official Apple blog? Why would there be? Well, this is a good explanation:
For example, when I was waiting to download the iPhone 2.0 software upgrade legitimately, I really wanted to know why it was not available in the iTunes Store even though the website and iTunes said that it was available. A quick note on a blog like this would have calmed me down. That was not nearly as big a deal as the rest of the problems that day, but I think Apple could have saved some of its good name by communicating earlier.
British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.
Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception that these devices are clever, but they can backfire.”
The new Consumer Protection from Unfair Trading Regulations legislation came into effect at the end of May 2008.
Drew Benvie, director at Hotwire, said, “This law change affects everyone in PR. If customers have any presence online, it’s definitely their business to know about it.”
(Via PR Week)
The concept may not be that new, but a couple of weeks ago a colleague introduced me to Berocca’s Blogger Relief Pack. I signed up with one of my blogs, and yesterday received the pack.
While it’s not the complete answer to managing the stress of blogging, a tube of Berocca and a nice glass to drink it in is welcome, and the quirky stress toys are amusing enough.
I must make it clear that I’m not on any kind of commission here, though if the Blog Herald makes it onto the “featured blogs” section as a result, so much the better.
Berocca’s welcome letter says that “this is just the start of what we’ll be doing with bloggers and we have exciting plans for the future. If we’re doing something that’s cool, worth blogging about and relevant to you we’ll be in touch, but we promise we won’t spam you needlessly.”
Freebie toys and gadgets from companies are nothing new, and it’s fun to get a few perks for blogging now and again. Companies wanting to get their products in front of more niche influencers (rather than mainstream journalists and other media people) isn’t new either. I just hope that they keep it as real and as fresh as possible.
Oh, and any other companies who want to send me free food, drink, and
iPhones gadgets, feel free!