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SEO for 2017: Post Penguin 4.0 and How to Take a Publisher’s Approach to Content

October 30, 2016 by The Blog Herald

The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]

Filed Under: SEO Tagged With: clickbait, Google, Penguin 4.0, rankings, Search Engines, SEO 2017

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