A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.
So what are the key features that make a product demo video successful? [Read more…]
In the last article in this new series called Nothing to Blog About, I asked you to go back to your roots, in a sense, to start over and find that “lovin’ feeling” you’ve lost about your blog subject matter to re-energize your creative blogging spirit.
What happens if you can’t find it? What happens if you’ve really lost that lovin’ feeling? [Read more…]
I’ve declared this the Year of Original Content and I’m inviting you to help join the fight against those who abuse our content.
Scam, spam, splog, and scraper blogs are big business, taking in $3.2 billion dollars in 2007 just in the United States. Russia, China, Zimbabwe, and other countries are generating even more money with a variety of Internet scams. Many of these sites and blogs use our original content to generate that money, often from blogs that have no advertising nor direct income – making money from our hard work.
It’s time to fight back. It’s time to be proud that you are the unique voice in the wilderness. It’s time to honor your hard work and declare, “I decide who can and can’t take advantage of me!”
Here are some ways you can join the call to celebrate original content and fight back against those abusing our content without our permission. [Read more…]
I’m working on my annual Things I Want Gone from the Web article and I’ve personally designated this “The Year of Original Content.” We’re done playing around with feed scraping and autoblogging.
The blog echo chamber effect of someone blockquoting and linking the same content as a recommendation, echoing through the web without original content, is a beginner’s mistake. Don’t do it. Always add your original voice and content to your recommendations, telling your readers why it is important to leave this blog and go to another, then come back for more.
Google took action to penalize duplicate content within a site and between sites, and added bonus points for original and unique, appropriate and relevant keywords around links, especially link lists, rewarding original content providers with nicer PageRank scores. Similar actions are being taken by other major search engines, directories, and legitimate content aggregators.
As a serious blogger, you’ve learned the lesson and stay focused on creating original content. You link to other people’s content appropriately, taking care to protect their copyrights and not confuse your reader’s, putting other people’s content in blockquotes with clearly indicated links and credits.
For scammers, scrapers, and plagiarists, other people’s content has turned into a major money-maker as they use other people’s content for financial gain and misdirection. [Read more…]
