When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.[Read more…]
If you or your clients are involved in the software-as-a-service (SaaS) industry, you probably already know this: Today’s global SaaS industry generates about $288 billion in revenue and is expected to grow to $383 billion by 2020.
You’re probably also aware of the unique challenge that SaaS marketers face: proving to their current and potential customers that their “rented” service is worth an ongoing monthly fee. In addition, SaaS and the cloud it lives in are both relatively new and full of tech-related details and processes that may not be commonly understood by their average customer. [Read more…]
So you’re looking to get into blogging but don’t know what to cover.
Or more specifically, you’re looking around and seeing way too many other blogs doing what you want to do. That can be disheartening.
There’s always room in almost every niche for another blogger. But it’s a good idea to find a unique angle to build your audience first. That means a “fitness” blog might be too generic, but a “paleo fitness” blog might be specific enough to work.
Now let’s say you want to get even more specific. You want a niche that’s untapped and ready for new content. [Read more…]
It’s tough being a blogger these days. With so many options to choose from and many new ones cropping up every day on the interwebs, readers have a vast selection of blogs they can gravitate towards.
This inevitably makes the blogosphere a very competitive environment which means that bloggers have to do everything they can to stand out from the crowd. Especially given the fact that most blogs die out before their first year is up.
To avoid disappearing into the ether never to be heard from again, a blogger has to provide superb content to its readers to keep them coming back for more. This is an important consideration particularly if you choose a narrow niche for your blog and making it will necessitate some smart choices.
Below are a few tips to keep in mind if you’re thinking of starting a blog in a narrow niche. [Read more…]
There’s content being written all over the internet these days for various clients and publishing sites. This makes it a challenge for those seeking to blog for the love of blogging. The good news is that if you write in a certain niche, your chances for success are boosted almost instantly. The bad news is that niche blogging isn’t nearly as easy as it sounds.
If you want to make it in a specific niche, you must come up with a unique theme or perspective to accompany your blog. It involves pulling from your professional experience that makes you an expert on your topic. That doesn’t come naturally to everyone.
It takes work, but niche blogging is one of the best methods for getting the top spot on Google search engines. Through this highly specific avenue, bloggers can learn to make money and build their name in the blogging industry. It just takes a few steps to get started. [Read more…]