Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.[Read more…]
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. [Read more…]
Communication is evolving, likewise marketing. Product sellers and service providers don’t seat back, waiting on the consumer to demand for their product(s). Instead, they take it to them, anticipating a favorable response. What better way is there to taking your product(s) to the consumer than sending it straight to their inbox? Email marketing is a sure bet. And according to online marketing expert, Richard Gorman, it is an effective and reliable marketing technique
Email marketing is as simple as it sounds; there is no “technical know-how” involved. A computer, an internet connection and email account are the basic tools needed. However, to get good result, which is the goal of every marketer, you need to know your onions, says Gorman.
With several unsolicited mails invading the inbox of consumers daily, they are always in a hurry to click delete. So, you need to come up with emails that won’t only escape from getting deleted, but also push the consumers to consider buying the product(s) you are offering. [Read more…]
Speaking of which, Darren Rowse published his 8 reasons why to add a newsletter to your blog:
- Newsletters create Loyalty
- Newsletters Develop Relationships and Trust
- Newsletters Drive Page Views/Traffic
- Newsletters are Familiar
- Newsletters Build a Core Community and Enhance Reader Engagement
- Newsletters can Track and Target Groups of Readers
- Newsletters help build Momentum
- Newsletters Open Up Possibilities for Monetization
All good reasons, and more in-depth in the post of course. My personal opinion is that adding a newsletter is a good idea overall, and you can most certainly get spinoffs from it. You’ll need a plan of course, but there are most certainly possibilities here.
Oh my. David Peralty of XFEP is annoyed with e-mail newsletters that are just rehashes of the RSS feed. I publish one of those myself, and without the “special notes” David mentions, using Feedburner. David says:
You should be happy that I subscribe to your RSS feed rather than punish me by making me get the same information two different ways so that you look like you have twice as many subscribers.
Agreed, and some blogs most certainly push newsletters for no reason other than to pimp the subscriber count, like David reasons. However, there’s another thing to take into consideration. If you don’t push your e-mail newsletter, how will the RSS un-savvy of your readership subscribe to your blog? [Read more…]