Most bloggers focus on improving the visibility and reach of their blog on blog-adjacent channels. They invest more heavily in strategies like search engine optimization (SEO), social media marketing, and even paid advertising to capitalize on online traffic, or people already interested in their subject. These methods are all valuable, but they can eventually lead you to a plateau. [Read more…]
We may tell others to never judge a book by its cover while also reminding them that first impressions matter. In this digital world, there are still plenty of offline ways to connect to others, grow your business, and become successful.[Read more…]
“Networking” is a word that makes many of us cringe; it calls to mind men in expensive suits shaking hands and wearing fake smiles. When you work in an industry you’re passionate about (such as blogging about a subject you’re an expert on), the last thing you want to do is feel like a sycophantic phony.
But networking doesn’t have to be about sucking up to those in power. It’s about forming connections and making friends with people whose work you genuinely respect. Not only will those relationships help as you develop your blog and cultivate your audience—they’re fulfilling on a personal level, too.
Here are several valuable techniques you can use to help form a network of blogging colleagues. [Read more…]
Networking is an important part of being successful in this industry. Chances are, you have collected quite a few business cards and no idea of what to do with all of them. One new app is going to completely change the way you look at business cards. [Read more…]
Twitter cannot be ignored, point blank. If you and your business have written it off as a site simply for teenagers or idle youngsters to rant, make noise and post about every meal they’re having, you’re dead wrong. Any website that has 645 million active users with 58 million public conversations per day is not something you should be ignoring in your marketing strategy; and if you have an account but are not using it, I’m going to convince you to start doing otherwise.