Domain Authority (DA) is a metric created by Moz. DA is measured numerically – from 0 to 100. It is considered by many to be a solid way to determine the quality of a website and that it affects search engine rankings.
While there are some SEO experts who believe that Moz’s DA is flawed and cannot guarantee the quality of a website in Google’s view, with the “death” of Google’s PageRank, DA is perhaps the best metric we can rely on today. [Read more…]