Ever since digging slightly around the retweet.com debacle I discovered the rt.nu URL Shortener. A great domain and most of all a really short URL. Perfect for Twitter you would think. So why doesn’t Retweet.com use its own shorturl service? Nothing more than a quick look at the service’s popular links is needed to understand why. [Read more…]
Together with the announcement of the Retweet implementation on Twitter it seems that Twitter has started to send out Cease & Desist orders to third party developers in a try to protect its trademarks. In a weird spin of things, Mesiahlabs, developer of Retweet.com which we discussed previously, has become the victim of this because Twitter has received approval for the term tweet. Mesiab Labs’ @retweet account has effectively been suspended by Twitter. Previously the company had announced that they had no plans to ‘go after’ companies using the term ‘Tweet’.
It rests to be seen if Mesiab Labs will get the approval for the mark retweet granted because there might be a lot of objections to the application, not only from Twitter, who now seem to be in a unique position to claim the mark, but also from competitors such as Tweetmeme. Funnily enough, the whole RT concept is just another Twitter community driven and created component and it seems ironic at least if someone were able to claim the mark for a concept or term which is owned by the Community.
Retweet.com – Data is acquired from multiple sources (primarily twitter) and fed into our database. Data is analyzed and supplemented, then ranked and presented in common news formats.
Rt.nu – Secondary data regarding story quality and real time popularity (interest rating) is gathered using our popular link shortening system, which is based on our link analytics platform (over 100k link redirections since release).
CheckRetweet.com – Secondary data regarding user quality (story breakers) is gathered here using custom algorithms that measure a users reach and influence.
Sounds good in theory, and the name, Retweet.com, is certainly a good one, but will it carry? We’ll see when there’s more information available, I’m just glad the old one got scrapped… And my hat’s off for the RT.nu URL shortener, great name, although I have yet to see it used widely.