You’ve tracked down a plagiarist or someone else who is misusing your content. Upset, frustrated and perhaps a bit angry, you send them a letter demanding they stop.
However, no matter if your letter was written off the cuff and angry, intended as a polite request or created using a stock letter, there is a chance the person receiving it might act unfavorably.
The letter can bounce, be ignored or, perhaps worst of all, generate a negative response from the plagiarist, either in private or in public.
The simple truth is that, as plagiarism and content theft has shifted away from individuals seeking praise to profiteers seeking an easy living, the cease and desist letter has become less and less useful.
The odds of a favorable response to a cease and desist letter have dropped drastically and it is more important than ever to have a plan of attack for when it doesn’t work.