Being a blogger sound easy. You just share your thoughts by writing down articles and prom oting them, right?
While the process above rings true up to today, it’s not as simple as it seems.
As the days pass, more and more people launch their blogs in the hopes of making it big.
That’s good and all, except for this problem:
The market is becoming more saturated and competition is becoming fiercer.
Did you know that 4 million blog posts are published daily? That means publishing a post on your blog is akin to dropping a pin in the middle of a forest.
As a blogger, you want to make your effort count!
You want your target audience to read and engage with your posts.
And arguably the best way to do that is through SEO – specifically keyword rank tracking.
Why should you track your keyword ranking?
You’re probably expecting me to say that building links, creating good content, and engaging with your audience as the key to your SEO campaign.
Don’t get me wrong: all of the above are important.
But here’s the thing about keyword rank tracking that people don’t talk about:
It gives you a bird’s eye view of your blog’s SEO performance thus far.
Keeping tab of your search rankings shows which among your posts are ranking on Google and are generating the most organic traffic
Even if you don’t practice SEO, there should be at least a page on your blog that’s ranking for a keyword or two.
Once you have the data on hand, you simply optimize them to rank higher.
No need to create new content (at least not now).
Make your pages better to increase their search rankings and drive even more traffic to your blog!
This way, you take advantage of low-hanging fruits on your blog and give them a little nudge.
With just minimum effort, you can yield maximize results if you track your keyword ranking the right way.
Speaking of which…[Read more…]