In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately, a lot of that huge opportunity is a missed opportunity because businesses aren’t getting the results they want from content creation and marketing. Though the majority of businesses do some kind of content marketing, their efforts and their results often do not match up, leaving businesses frustrated or down on the content marketing process. [Read more…]
Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.
The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.
It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.
If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]
It is no secret that bloggers have to wear many different hats; content creators, content marketers, social media managers, website administrators, search engine optimization to name a few.
Many bloggers even venture into Pay Per Click, email marketing, and inbound marketing. [Read more…]
Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.
These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.
That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]
How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talking to your followers in general.
The chances are that you’d say “too much”. Too much, meaning you can use some of that time planning and writing posts. [Read more…]
It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.
That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]
I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused.
Anyone who works with content has to take into copyright into consideration. Bloggers, content creators, copywriters, and content marketers all have to refer to and use the work of others. That is all part of the job, and in itself, there is nothing wrong with that.
The problem arises when copyright isn’t respected, whether knowingly or unwittingly.
Sad to say, while the concept of copyright is known to everyone (or at least should be known), there are still numerous cases of infringements. This may stem from lack of knowledge of copyright laws, do it’s important to go back to the basics and look at blog copyright infringement and how you can avoid it. [Read more…]
Domain Authority (DA) is a metric created by Moz. DA is measured numerically – from 0 to 100. It is considered by many to be a solid way to determine the quality of a website and that it affects search engine rankings.
While there are some SEO experts who believe that Moz’s DA is flawed and cannot guarantee the quality of a website in Google’s view, with the “death” of Google’s PageRank, DA is perhaps the best metric we can rely on today. [Read more…]