We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.[Read more…]
Now the world’s second largest search engine, YouTube processes a staggering 3 billion searches a month. As such, it has become an indispensable element to any SEO campaign. The sad reality today, however, is that many digital marketers fail to recognise the SEO potential of YouTube and treat it like any other social media site. [Read more…]
For modern businesses – and this includes blogs, eCommerce, etc. – connecting with customers through social media is probably the single most effective way to expand online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75 percent of Facebook users in the US visit the site at least once a day, it’s clear that people’s use of social media continues to grow year after year, both in the number of users and the time they spend using it. [Read more…]
Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]
In 2017 it has become even more obvious that the future of online marketing is bright because the latest technologies have enabled marketers to reach unprecedented numbers of potential clients. The number of social media users was also rising in 2017, which resulted in an increased number of brands that decided to advertise on social media.
The Filmora team has carefully monitored booming social media trends, and they used the information they’ve collected to produce an infographic that clearly shows which trends on social media will dominate the coming year. Have a look at the graphic below to find out all the essential information you will need to create your social media marketing strategy for 2018. [Read more…]