The creator of Tesla, who also happens to be the owner of PayPal and the mind behind SpaceX, is one of the most influential individuals on the internet today. Elon Musk is a celebrity billionaire not because of his looks, but mostly because of what he has to say. He is one of the billionaires in the world who has some intense presence online. He is even branded as the world’s first influencer CEO.
Have you ever seen memes that say “13 years old now vs me when I was 13”? There are other similar memes, but basically what they depict is that today’s youngsters are very different from the youngsters of past generations.
How young is young? Or how old does one have to be in order to make a difference?
Thanks to technology and social media, the work of young people has not gone unnoticed. Gone are the days when people would say, “You’re still a kid“. Ageism may be hitting the older generations, but is showing favor to the young ones.
Influencer marketing is expanding rapidly in the digital world. If you have been braving the digital sea long enough, you have probably heard of or even met a few influencers. The popularity of influencer marketing is rising simply because it works. According to a recent study, non-celeb influencers are 10X more likely to influence an in-store purchase than celebrity brand ambassadors.[Read more…]
Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]