For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.
However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.
Given all that, today we’ll tackle the question: should professional blogs be funny?[Read more…]