Consistency is critical for success in blogging. Though trying new things is important, if a blog finds itself drifting in voice, style and quality, it can lose readers and reputation seemingly overnight.
But maintaining consistency is almost impossible over the long haul, especially for blogs with multiple authors. As humans, it is our tendency to change and our writing styles will inevitably reflect that. Even blogs with just one author, eventually, run into the issue of their old posts looking and sounding nothing like their new.
To help keep that disjunct to a minimum and ensure consistency both between authors and over time, many blogs have begun to adopt a tool from the world of print media, style guides. These guides help lay down some fundamental rules for writing and work to create a single style for the site, without trampling on the voice of the author or authors.
Virtually any blog can benefit from a good style guide, especially those that seek to provide news or some other form of information, and best of all, creating a style guide is a very simple process. All one has to do is think about a few variables and, essentially, write down how they do things now.