Blogging is more than just a platform to share your thoughts. When in the right hands, blogging can build relationships and establish thought leadership.
These are critical factors when applying blogging to the context of building your business.
As an owner, you want to reach out to your target market so you can encourage them to buy your products or services.
To attract the right audience, you need to write irresistible content. This should compel them to read your blog, if not subscribe to it.
To reach out to your readers in the first place, you need to share your blog and posts to the right online channels.
To further the reach of your posts, you need to perform blogger outreach and off-page SEO tactics. This ensures that your content reaches out to influencers and ranks high on Google.
Putting all things together, blogging follows (but not limited to) this set of tasks:
- Content creation
- Blog amplification
- Social sharing
- Link building
As a freelance blogger, these are necessary to apply on your blogs. The tasks ensure that you blog reaches out to as many people in your target market.
If you are working alone, you will not have enough time to do each one of them on a consistent basis. This is why you have to use different tools that will make it easier for you.