According to the BrandZ brand value report, Amazon is now considered as the most influential tech company in the world. The company has surpassed both Google and Apple which held the first and second spots, respectively, years prior. This could mean that more and more internet users may prefer using Amazon’s search engines over other existing browsers. Because of this, there had been discussion in some online communities whether this will affect the earnings of existing websites and blogs. Some bloggers are now considering whether or not to change their SEO strategies to match that of Amazon’s algorithms. [Read more…]
Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target.
Using these tools is not as simple as finding the most searched words for a market and filling your content with them. This strategy is likely to have you competing for relevancy with bigger brands and is generally devalued by search engine algorithms.
When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort. [Read more…]
Managers and entrepreneurs are constantly exploring different ways to make their business a success. Living in today’s hectic society, it is sometimes difficult to focus on all the demands of a private business. As a result, many companies offer free and low-cost online management tools that can help offset the operational burdens of a business while increasing it’s productivity. These tools can be especially beneficial for bloggers or website owners who are running a businesses online. [Read more…]
If blogging was easy, then everybody would be doing it. Unfortunately, lots of people are doing it.
As of writing, there are around 214 million Tumblr blogs in existence and 42.6 million posts published every month on WordPress that are viewed 409 million times. And that’s not considering the statistics of other blogging platforms!
While blogging is a fun activity for those who simply wish to write and publish stuff, blogging as a profession is serious business. Bloggers have the responsibility of not only sharing ideas and engaging with their audience, but also driving more leads and sales to their online business.
Therefore, if you’re not making enough with your blog, then you’re most likely doing it wrong. Considering that there are lots of bloggers now than ever before (and that number will only increase in the coming years), you need to cut through the noise by kicking the bad habits you’ve been making with your blog and let your voice be heard.
Below are some of the mistakes that you may have committed with your blog this year and ways on how to correct them.
Analytics: an exercise in number-crunching, or a pain in the neck? It depends on how familiar you are with the term and how much value you place in measuring website traffic. Analytics is the catch-all term for collecting, reporting, measuring, and analyzing data off the Internet in order to understand and optimize the information for the benefit of e-commerce.
There are plug-ins out there that measure traffic and give web masters an idea of how much users are being driven to a site, therefore giving a good idea on how effective a marketing strategy is, something that web marketers need to know. However, this sort of information isn't as important for a blogger who simply wants to know how many people are visiting their site. That sort of thing still may be nice to know, but it's not as critical.