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The Only Keyword Research Tools You Need

November 26, 2017 by Blogherald Blogger

Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target.
Using these tools is not as simple as finding the most searched words for a market and filling your content with them. This strategy is likely to have you competing for relevancy with bigger brands and is generally devalued by search engine algorithms.

When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort. [Read more…]

Filed Under: Keyword Research, SEO Tagged With: Google Adwords, Google Analytics, keyword research, SEMrush, SEO company, SEO Shark

5 Reasons Your PPC Ad Copy Needs Improvement

March 7, 2016 by The Blog Herald

Paid search advertising remains one of the most effective marketing tactics that any e-commerce business can employ. It can also be an exercise in frustration when the results aren’t meeting expectations – not to mention, a colossal waste of money. [Read more…]

Filed Under: Content Marketing Tagged With: ads copy, Content marketing, Google Adwords, keywords, PPC

3 Simple Ways to Take Your Digital Marketing Campaign to the Next Level

February 10, 2016 by The Blog Herald

Businesses live and die by their marketing campaigns. If enough time is spent and resources are allotted to really push a product across multiple media, the customers tend to follow. But if a marketing campaign is lazy, sloppy, thoughtless and uninspired, your customers will be the first to smell it out. No matter how good your product is, if your customers don’t know about it, it’s a flop. [Read more…]

Filed Under: News Tagged With: Digital Marketing, Dropbox, Google Adwords, Google Drive, marketing platform

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