There are hundreds of Google ads for the same services or products, yet, ironically, not all receive the same rate of conversions. The ferocious competition is still hard to beat, and the cost of ads only escalates. So while you might have excellent technical SEO, a great bundle of ads, and impressive landing pages, the ever-evolving Google never fails to surprise with its updates. [Read more…]
Reporting firm eMarketrt predicts that Google will generate $339 million in mobile ad revenue in 2012, a large increase fro the company previous estimates that ranged from $45 million to $100 million.
The firm notes that Facebook is expected to grab an 18.4% of the mobile ad market compared to Google’s current 17% share. Google is also expected to be down from 23% of the mobile ad market in 2011. [Read more…]
Google recently introduced a new add-on to search results called +1. It’s not groundbreaking but it’s relevant and it’s not complicated but it’s too simple. Google +1 has its problems.
The problem with Google +1 is the entire implementation. Search and social have had an odd relationship: sometimes it works and other times it doesn’t. This is one of the cases where Google’s treading the social waters with a tool that’s useful for a small subset of users.