Unless you live under a rock, you must have heard the term “branding” at least once in your life and know what’s it’s about. But here’s the thing- you may know only little, as the subject is surrounded by a plethora of misconceptions. For instance, small business owners think that branding is something that only the big corporates should care about, or that their business is a domain that doesn’t really need branding.

Truth is that no matter how small your business is, or whichever your industry is, you need branding. This is because without a brand your business doesn’t have an identity, a public face that the people can relate to. In other words, without branding, it’s nearly impossible to find your business amid hundreds of thousands of businesses out there. [Read more…]