Good news for Nick Denton & Co., his Gawker Media reports that revenues are up by 45% in first half of 2009. So much for that “adcopalypse” where Denton spoke about 40% decreases in ads online last year, and warned media outlets to cut their costs why they still could. Gawker Media certainly did that, but it hardly hurt them, it would seem. They even brought back the pageview bonuses.
Gawker Media has had a good year so far, with ad revenue up 35% when the industry is suffering. The network clocked 334 million pageviews in June, and Nick Denton is happy. He is, in fact, so happy that he’s bringing pageviews to the table again, with bonuses for writers reaching their individual targets. This from an internal memo published on the Nieman Journalism Lab blog.
Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.
He’s also mentioning the new commenting system and policy change, further outlined in a Jezebel post. Skipping that, the memo actually gives some insight in how Denton & Co. thinks about comments. [Read more…]
CBS Interactive has recruited blogger Richard Lawson from Gawker, according to Silicon Alley Insider who also has a quote from Lawson:
I’ll basically be doing what I do now, just probably fewer posts a day plus some actual reviews and stuff. I’m excited/nervous/gassy. All that.
Richard Lawson is one of the key entertainment writers on Gawker, and apparently averaged 2.4 million pageviews per month which is top of the bill according to the SAI story. In other words, a blow to the Gawker Media network, not only by the loss of a writer but also in pure money since it is unlikely that his replacement will reach the same levels quickly.
Lawson will write for CBS Interactive’s TV.com.
The BloodCopy ad campaign, which put the True Blood promotional blog BloodCopy within the Gawker Media network and caused quite the ruckus, it now over. That means that BloodCopy has left the network, and is now a half-decently hacked Kubrick-based WordPress blog. Better yet, they left the network in character:
Effective at Sundown today, I’m taking back control of Bloodcopy and leaving the Gawker network.
Probably for the better.
One of the good things with having your stats open in public, like Gawker Media has (using Sitemeter by the way), is that you can get others reporting on how much you grow. Like Simon Owens, who blogs at Bloggasm, and has been analyzing the stats, finding that the Gawker Media network (BloodCopy not included, of course!) increased by 17% during the first five months of 2009.
For the first five months of ‘09 the blogs showed a combined 1.4 billion page views, compared to 1.19 billion in the last five months of ‘09 — a jump of over 200 million.
To conduct this survey I compiled page view data from Gawker Media’s Sitemeter stats from each of the blogs. The number of page views does not represent the number of unique visitors to a site, but rather the number of times a page was loaded.
More numbers and analysis by Owens in the Bloggasm post. I guess Gawker Media could just link it, sit back, and save the money on that marketing rep who usually does these things.