The company is currently seeking out advertisers who want to re-target ads to Web users based on their check-ins and to serve up interstitial ads via the Foursquare mobile apps platforms.
Foursquare has had a hard time raising money lately, relying on a funding round based around loans instead of outright investments. Many analysts have questioned whether or not the Foursquare business model is feasible.
Under the new system, users who check into stores might see a pop-up for that store’s products immediately upon check-in. Users might then see the same or similar ads the next time they are sitting at their desktop or using their notebook. [Read more…]