Despite what some people say, email is far from dead. Although social media has become an incredibly popular way for us to communicate, use of email is still growing. According to The Radicati Group, a technology market research firm, as of April 2013 there are 3.9 billion active email accounts, with 182.9 billion emails sent and received each day. Email subscription tools help keep us updated with our favorite companies or blogs, and chances are your readers would like the option to subscribe via email.
Recently, avid reader Andrew Kayode got in touch with us, and had this to say:
Why is it that you don’t have a subscriber’s list via e-mail? Please I need to be included if you have one.
While our RSS feed is linked at the bottom of every post, the ability to subscribe via email is not. However, thanks to FeedBurner, one of the first email subscription tools we will be getting into, the ability to subscribe via email has been here all along. Oops.
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This free RSS tool has been around since 2004, and was acquired by Google in 2007. While rumors of shutting down have circulated quite a bit in the past few years, it’s still ticking. FeedBurner is still used by thousands of popular blogs, and when you add your blog, it also gives you the ability to let readers subscribe via email. Under “Publicize,” “Email Subscriptions,” and then “Email Branding,” you can easily customize how new email will appear. [Read more…]