I’m surprised to see all these posts about ExecTweet and how Twitter found its revenue model. ExecTweet is Twitter spinoff site that just displays tweets from select executives, making it easier to track the big shots on Twitter if you’re a corporate buff. It is published by ad firm Federated Media, and sponsored by Microsoft. [Read more…]
It seems Federated Media really want to sell their ad stock this holiday season, because they’re slashing their rates to $5 CPM. This according to an email published in whole by Valleywag. Naturally, they take the snarky approach, and although it is a bit uncommon to slash the rates in the busiest period of the year, I wouldn’t say it is such a big deal really. Everyone’s feeling the recession, and it might be a good idea to make sure that you minimize the damage.
That being said, it is also a sure sign that online publishers aren’t immune to the current financial situation. Some try to make it sound like the internet will be hit last, while it really is a case of perhaps not taking the big hit, but at least joining the rest of the ad media in a downward slope at the moment.
The August 13th edition of The New York Times featured a story about Heather Armstrong, aka Dooce, and online advertising:
J. C. Penney and Crate & Barrel sell their furniture and offer decorating tips next to posts on Ms. Armstrong’s conversations with her 4-year-old daughter, Leta. Walgreens promotes its photo printing services next to pictures of the family dog. And the W Hotel chain of Starwood brags about its Internet-friendly rooms on the Dooce (pronounced deuce) home page.
These advertisers are eager to influence the 850,000 readers, mostly women, who avidly follow Ms. Armstrong’s adventures. Although Ms. Armstrong will not disclose exact numbers, Dooce’s revenue this year is on track to be seven times its size in 2006, according to Federated Media, which sells ads for the blog.
The article goes on to discuss online advertising trends, particularly advertising that is geared towards women – a significant growth area over the last few years.
Federated Media, Dooce’s advertising network, has a few additional details on their blog.