Facebook is about to make a big push into social commerce by way of a new “Want” button currently being developed by the social network. The “Want” button will apparently allow users to add products to a virtual wish list, share produce purchases and even provide charitable donation suggestions. The button will also provide a list of items purchased if the user allows that feature to be utilized.
The program has not been officially announced by Facebook but was instead discovered by Cut Out + Keep web developer Tom Waddington.
According to Waddington:
“The fact the code contains references to ‘socialcommerce’ is a sign that they’re taking it seriously. In the same way music, news and videos are shared on the site, Facebook is planning to allow users to share both Wants and Purchases, from items bought within games to donations.” [Read more…]