Facebook has pushed hard to consolidate your presence across multiple websites to one login through Facebook Connect. Most sites only allow you to login or comment using Facebook Connect and the recent revamp of how content is shared to your friends brings what you do on the web in to what was a personal space. Facebook’s unification of logins and comments may be killing your authenticity.
Steve Cheney thinks Facebook’s move to broadcast your every move on sites that supports its Connect feature puts you in to a crowded arena where your voice must compete to be heard:
Facebook is no longer a social network. They stopped being one long before the movie. Facebook is really a huge broadcast platform. Everything that happens between its walls is one degree away from being public, one massive auditorium filled with everyone you’ve ever met, most of whom you haven’t seen or spoken to in years.