Russian Hacker Sold Millions Of Passwords For Less Than A $1, Should You Care?

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Millions were put at risk when a Russian hacker leaked a huge database of login credential for Google Yahoo and Microsoft accounts. While it is definitely time to change your passwords anyways, is it really possible that you will be affected?

According to security research firm, Hold Security, a database containing information for more than 272 million victims was handed over to them. These passwords came from a variety of email providers, from Google to Russia’s most popular email service, Mail.ru. Hacks like this might happen quite often, but it was how Hold Security acquired the information that has the web buzzing. [Read more…]

The Money is in the List: Increasing Your Email Subscribers

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email subscribers

Blogging is a great way to build a community, and demonstrate your expertise. It’s also a great way to build a business whether it’s through the sale of digital or physical products and services, or consulting for example. One phrase often uttered in the marketing community is, “The money is in the list”. While blog subscribers are always great, email subscribers have helped to differentiate themselves, showing that not only do they have a larger interest in what you have to say, but also may be more likely to buy something from you.

Whether you sell info products, run an online store, or are even a dog trainer offering one-on-one sessions, increasing your email subscribers can help you to better connect with more serious individuals, and potentially increase future sales. [Read more…]

How the Big Social Networks Use Email to Encourage User Engagement

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If you are an online marketer and you are not using email, you’re missing out on one of the most powerful tools for reaching customers and increasing engagement. Email is a means to reach the people most interested in your products or services in a deeply personal way. It’s a way to stay in constant contact with your most loyal customers, fans and supporters. However, email marketing can be very tricky. If it’s done well, it can attract new people to your business and make current customers even better. If done poorly, it can turn away people who were, previously, excited about you and your brand.

So who can you turn to for help in mastering email marketing? Social networks are among the largest email senders in terms of volume and have spent an incredible amount of time and resources honing their email marketing. However, this is effort and energy you can tap as you can learn a great deal from these networks without having to duplicate their investment. You just have to be willing to step back and study what they are doing and why. [Read more…]