Email marketing is booming. Most smart online marketers are using it, and projections show that it will continue growing. It is insanely profitable, with a 3800% average ROI. For you to make the most of it, you need to use the right tools. [Read more…]
You know you need an email list, but nobody signs up. You change things around, but the problem persists.
How can you get email subscribers? You could help your customers with their bleeding neck problems if only they would sign up.
If you are struggling to grow a responsive email list, here are five strategies that you may not have used. [Read more…]
It seems that just a few years ago, people were claiming that email was dead. There was a huge shift towards social media and everyone was talking about how to get more followers.
As it stands today though, your email list is likely to be a lot more engaged than your social media following.
Facebook is making it increasingly more difficult for people to see your posts and Twitter is getting just as noisy too. Recent stats suggest that each tweet you send may be seen by less than 3% of your followers. Compare that to a typical email open rate between 15% – 30% according to MailChimp stats. I’ve experienced even higher.
As you can see, email is alive and well, and building an email list is one of the most powerful things you can do for your business.
In this article, I’m going to share 7 effective ways to do just that. [Read more…]
When referring to an effective email campaign, we’re not talking about the amount of people who opt in to your list but how many of them actively engage with your messages. It’s important that you have subscribers who open your email messages because this will increase your returning visitors and conversions equaling profits. Imagine if your average open rate is 20%, this means 70% of your subscribers are not viewing your email messages. You’re essentially losing 70% potential profits that could have been generated through your subscribers. Over the years, higher open rates have been the subject of numerous case studies, and the results have been astonishing.
Let’s look at the 5 most important factors which will increase your open rate.
It’s been proven that emails with a personal touch increase open rates. Much of the success of personalized emails has to do with the psychological aspect which involves “special” treatment that has impacted the way we interact in society. It builds a level of comfort with the recipient, which translates to increased engagement with follow-up messages.
Going forward, always send your email messages including the first & last name of the recipient. You may want to add a short question after the person’s name ,as we are programmed to respond to questions more consciously than anything else.
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. [Read more…]