Research says that visitors spend about 15 seconds on your website. That’s how much time you have to grab their attention, engage them, and motivate them to sign up for your email newsletter. Collecting their email addresses is an opportunity for you to start building stronger relationships, promote your offers, and raise people’s awareness of your brand.[Read more…]
Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.[Read more…]
The truth is that even professional email marketers make mistakes from time to time. What’s important is that you learn from them so you can be more effective down the line.
In this post, you’ll learn some of the common mistakes marketers make when building their email lists.[Read more…]
Digital marketers are always on their toes looking after powerful and successful techniques to generate more leads and make more conversions. Trends come and go, but email marketing remains the most common method of digital communication worldwide.[Read more…]
Bulk email delivery is a service that is undeniable for your success and growth in digital marketing. As the name suggests, bulk email is reaching out to a mass audience through email at once, but we need to ensure whether the email is leaving any impact on the audience or not.[Read more…]
If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.
Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today. The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]
Have you been looking for a way to connect with your subscribers, but don’t have a lot of time to spend? Most marketers know that staying connected with potential customers is necessary for growing their business, but getting started may seem challenging, expensive, or both.
Email marketing is a diverse marketing tool that businesses can use to reach an audience, reinforce relationships, and help keep a product or service at the front of the readers’ minds. Even with the rise of social media and advanced technology, email marketing is still a popular and effective choice, and among millennials, the preferred marketing channel. [Read more…]