Copy is a vital component of eCommerce product pages, but people look at images more often and for longer. The shopper’s eye is drawn to images above all else. Few shoppers read every word of a product description and many don’t get beyond the title, but almost everyone looks at product images; they are the shop window of an online store.[Read more…]
In today’s fast-paced world, things can change in the blink of an eye: new products are released every moment, new competitors emerge constantly, new marketing channels are becoming popular. Regardless of what industry you are in, what used to work well several years ago, is no longer effective today.[Read more…]
That’s the number of people who won’t make a purchase upon their first visit to a website, according to research from Episerver.
If you run an e-commerce business, you have to face the reality that the average visitor to your website isn’t ready to buy on his/her first visit, and that so many factors can prevent even those who came with the intent to buy from completing their purchase (research from Baymard shows that almost 70 percent of people carefully study a sales page, decide to buy, and then quit right at the point of purchase).[Read more…]
Nowadays, the online market has vastly grown. That means that there are more businesses competing in the online market than ever before. It has made the market not only highly competitive but also oversaturated. Becoming visible enough and reaching out to customers has become increasingly difficult, especially for new e-commerce businesses.[Read more…]
WordPress may be new to the eCommerce arena, but quite an archaic platform known on the web for allowing beginners to set up a simple blog or website. WordPress was quite famous among bloggers and small to medium size business owners.[Read more…]