Copy is a vital component of eCommerce product pages, but people look at images more often and for longer. The shopper’s eye is drawn to images above all else. Few shoppers read every word of a product description and many don’t get beyond the title, but almost everyone looks at product images; they are the shop window of an online store.[Read more…]
In today’s fast-paced world, things can change in the blink of an eye: new products are released every moment, new competitors emerge constantly, new marketing channels are becoming popular. Regardless of what industry you are in, what used to work well several years ago, is no longer effective today.[Read more…]
That’s the number of people who won’t make a purchase upon their first visit to a website, according to research from Episerver.
If you run an e-commerce business, you have to face the reality that the average visitor to your website isn’t ready to buy on his/her first visit, and that so many factors can prevent even those who came with the intent to buy from completing their purchase (research from Baymard shows that almost 70 percent of people carefully study a sales page, decide to buy, and then quit right at the point of purchase).[Read more…]
Nowadays, the online market has vastly grown. That means that there are more businesses competing in the online market than ever before. It has made the market not only highly competitive but also oversaturated. Becoming visible enough and reaching out to customers has become increasingly difficult, especially for new e-commerce businesses.[Read more…]
WordPress may be new to the eCommerce arena, but quite an archaic platform known on the web for allowing beginners to set up a simple blog or website. WordPress was quite famous among bloggers and small to medium size business owners.[Read more…]
We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.[Read more…]
Blogging is a mainstay of the internet. Anyone, anywhere can set up a blog with ease and start sharing their thoughts, experiences, and dreams. There are over 400 million blogs now, in various forms.
More recently, e-commerce has grown in sophistication, scale, and accessibility. Accordingly, a lot of blogs have started to monetize. You may be thinking about doing the same. Setting up an online store for your blog is an exciting step, but it’s also one easily mishandled. [Read more…]
Consumer behaviour is changing. According to Statista, eCommerce’s share of total global retail sales in 2017 was 10.2%, and that figure is set to rise to 17.5% in 2021.
With this in mind, and with eCommerce platforms becoming increasingly easy to use, it would seem that the door is open for new merchants to profit on market change.
Hence, whether you’re looking to turn your blog into an eCommerce store, open a brand-new online shop or discover new, untapped ways to maximise your profit and save on processing fees, this post is something you’d want to consider. [Read more…]
If you’ve been blogging for a while, the prospect of monetizing your writing has likely crossed your mind once or twice. Fortunately, getting the ball rolling here isn’t overly complex. Most bloggers start by writing posts focused on affiliate marketing. If you have been doing this for a while, a logical next step might be to launch a full e-commerce store. [Read more…]
There are countless of ways to make money online with your blog. And you may have launched your blog for this particular reason.
However, there’s also a chance that you want to expand your sources of income online. Monetizing your blog using ads and affiliate links can only draw you so much.Therefore, you may want to consider making money with products you made instead of words you wrote. This method is specially advantageous if you truly have the passion for online selling.
One thing you should be aware of is the drastic shift from publishing content to becoming a seller. Not only do you have to get acclimated with the changes that come with managing an online shop, but also temper the expectations of the audience you’ve built throughout the years with your blog. That also includes revamping your strategy to expand your reach and conversions such as sales enablement and conversational marketing.
Therefore, if you are hellbent on integrating e-commerce elements into your blog, then you’re in the right place. Below are the steps that you need to take to transition gradually from being just a blogger to also becoming a seller.