The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.[Read more…]
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.
People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.
Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]
I’d say that the Washington Post has been living under a rock, since they are just now writing about how marketing is moving to the blogosphere in an article for today’s edition:
Bethesda’s Honest Tea launched its blog in late 2005 as a way to get close to customers. With a name like Honest Tea, chief executive Seth Goldman said, “we’re trying to be as open and disclose as much information as we can.” When the company announced that Coca-Cola would acquire a 40 percent interest in the brand, many of Honest Tea’s customers who opposed the agreement took their complaints to the blog.
“We gave a very loud voice to the people who said they weren’t happy about this decision,” Goldman said.
Goldman then took one of the most thoughtful, detailed customer criticisms and responded to each point. Even if readers still didn’t agree, “The blog at least helps people see how we think about it,” Goldman said.
All that said, many companies are just now beginning to utilize the power of the internet through blogs in order to have a real dialogue – or conversation – with their customers. [Read more…]
British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.
Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception that these devices are clever, but they can backfire.”
The new Consumer Protection from Unfair Trading Regulations legislation came into effect at the end of May 2008.
Drew Benvie, director at Hotwire, said, “This law change affects everyone in PR. If customers have any presence online, it’s definitely their business to know about it.”
(Via PR Week)
Layered Technologies, one of the world’s leaders in web hosting and server technology, is hosting a two day conference in Las Vegas, June 26-27, 2008, called the LT PACT Conference 2008. The two-day event is free, but registration is recommended.
As bloggers become more server savvy, challenging web hosts to keep up with their growing demands, this is a great opportunity to meet and learn from the industries’ leading experts on SEO, industry trends, virtualization trends and technology, site optimization, web hosting, cloud/grid hosting technology, online storage technology, intellectual property, email and mailing list management and business practices, site automation, business of blogging, security vulnerabilities and threats, backups, and more.
- Matt Mullenweg of Automattic and WordPress
- Barry Abrahamson, the server guru of Automattic and WordPress.com
- Andrew Skale, Attorney, Mintz-Levin and expert in patent, trademark, copyright litigation, and entertainment law
- James Staten, Principal Analyst of IT Infrastructure and Operations at Forrester Research, a leading expert on x86 servers and infrastructure and trends
- John Pozadzides of One Man’s Blog, Layered Technologies, and Woopra
- Chris Samson, the Senior Hosting Technology Specialist from CSNA and Microsoft
- Deven Kampenhout, Web Platform Architect Evangelist at Microsoft, Tim Johnson, Senior Manager of Channel Market Development, Global Marketing, at Seagate
- Jonah Stein, blogger of It’s The ROI
- Jimmy Guerrero, the Senior Product Marketing Manager in the Database Group of Sun Microsystems coordinating MySQL’s Web 2.0 and SaaS marketing programs, Dennis Dayman, Chief Privacy Officer of Eloqua, an expert in security, legal, privacy, and public relations issues
- Barry Lynn, the Chairman and CEO of 3Tera, expert on data center innovations
- Andy Schroepfer, the Founder and Hosting Visionary of Tier 1 Research, an expert in the hosting industry
And me, Lorelle VanFossen. I’ll be joining a panel discussion on the Business of Blogging with Matt Mullenweg and John Pozadzides on Thursday.
Jad Younan and Elie Khoury, the co-founders and lead developers of Woopra, a new and popular web analytics program currently in beta, will be flying in from Lebanon for the event, giving everyone a chance to meet these innovators.
There will also be a lot of fun and social interaction, and a lot of food. Among the fun is the LT PACT Poker Tournament hosted by Master of Ceremonies Robert W. Thompson II of NBC’s BravoTV Celebrity Poker Showdown with a total purse of USD $5,000.
Hope to see you there!
There have been plenty of surveys floating around looking at how blogging may be impacting various business sectors, and one of the latest looks at financial planners.
An ongoing study by Kahuna Content suggests that only a small proportion of US-based financial planners blog – the exact proportion isn’t given – but of those who do blog, four in five say that their blog is either somewhat effective or very effective in reaching the goal they set out for the blog.
Those goals? Half of those who blog say that they hope to establish themselves as an expert in their field as a direct result of their blogging activities. Around three in five said they were committed to to their blogging program, while around nine in ten said they were considering increasing the amount of time they devoted to their blog.
“Although our study of blogging financial planners isn’t quite complete and while these survey findings were taken from a small sample, we find these preliminary results quite interesting. Of course, we are still reserving judgment on what the findings mean,” said Richard Telofski, Principal Consultant at Kahuna Content, “but the fact that such a high percentage of respondents said that their blog was effective in reaching its goal is certainly something that piqued our curiosity.”
Demographics will be released upon completion of the survey.
Southwest Airlines have relaunched their blog, Nuts About Southwest, on their second birthday (sort of):
Thanks for joining us on our slightly belated birthday celebration as we roll out our exciting new Nuts About Southwest platform, or as we call it around here, our “blog 2.0 site.” Don’t worry, this is still the Southwest Airlines blog, and you haven’t landed in a time warp! Rest assured, everything you liked before is still here, but we have added a lot of new “stuff” that will give you more choices in information and even provide you the ability to personalize your Nuts experience.
The Nuts About Southwest blog is often referred to as a good example of how companies should embrace blogging. Via.
Blogging may not be well-established in Ireland for two significant reasons. Firstly, the adoption of broadband is very low, and secondly, many in the Irish technology community are quite reserved.
Ireland is quite a well-developed technology hub in Europe, yet it can be quite difficult to arrange for a broadband Internet connection to the home. This is a major turn-off for anyone wanting to start a blog — after all, who wants to research and write a blog on dial-up?
A survey published by the Organization for Economic Cooperation and Development placed Ireland in 22nd place in terms of national broadband penetration, well below the US, Japan, and Scandinavian countries.
Tom Raftery also believes that a lot of members of the Irish tech community are reserved in nature. Executives and companies tend not to publish their own blogs to anywhere near the same degree as those in the US do.
(Via CNet News)
According to the preliminary results of ongoing survey by Forrester, over half of B2B (business to business) marketers do not have a corporate blog, or are still figuring out their strategy.
One in three said that they were open to blogging but were just experimenting with the medium.
Five per cent said that they’d tried blogging but that it hadn’t worked out or wasn’t delivering the results they’d expected (I wonder what timescale they gave it before abandoning it?)
Encouragingly, though, 8% said that they actively promote blogging, while 7% said that it was an essential element of their marketing strategy.
Six months ago, another survey suggested that just five per cent of Internet marketers used blogging as a tool for achieving sales and marketing objectives.
Of course, with relatively small surveys, it’s going to depend partly on who’s being asked the questions. The Forrester survey remains open to participants until this Monday, 11th February.