Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately, a lot of that huge opportunity is a missed opportunity because businesses aren’t getting the results they want from content creation and marketing. Though the majority of businesses do some kind of content marketing, their efforts and their results often do not match up, leaving businesses frustrated or down on the content marketing process. [Read more…]
You may have heard of the many ways a well-conceived content marketing strategy can benefit a blog or business by helping you in developing valuable content, establishing yourself as an industry leader and generally improving the connection between you and your audience.
Whilst content marketing may be the ideal method for bloggers to grow their readership and get a foothold in their niche, it can also be a slow, painstaking process to developing content that both engages and drives readers to convert. Thankfully, we’ve come up with 7 top tips to help you on your way to developing a successful content marketing strategy. [Read more…]
It is no secret that bloggers have to wear many different hats; content creators, content marketers, social media managers, website administrators, search engine optimization to name a few.
Many bloggers even venture into Pay Per Click, email marketing, and inbound marketing. [Read more…]
It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.
That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]
To remain competitive in the unforgiving landscape of online marketing, you need to adopt tools and exploit the latest trends to optimize your marketing channels, business processes, and your team’s productivity. However, it is important to be smart with your toolset choices. With today’s myriad of marketing software, it is easy to overspend and overcomplicate your marketing. [Read more…]
If you ask me, content marketing should be hailed as the buzzword of the year (or the past few years). The popularity of the word – and activity – has been on the rise for a while now, and it seems it’s not going anywhere soon.
Content marketing is not limited to companies wanting to expand their customer base anymore. Individuals who make a living – or want to make a living – out of their blog(s) also lean on content marketing to reach their goals. Sometimes they outsource, often they learn the ins and outs themselves.
If you are looking for any sort of information nowadays, the first place you will be looking for is the Internet. And it’s really easy to see why, because in addition to the convenience and the speed, the wealth and sheer volume of information online is more than reason enough.
However, because there is so much stuff out there, it also means there is a lot of filler and a lot of junk on any topic, so it can be a bit of challenge to sift through all of that information, especially if you are looking for something really specific.
It is no different when it comes to digital marketing, as marketing blogs are a dime a dozen. Of course, more experienced users know where to look, but if you are just starting out, it can be difficult to find the right sort of information. [Read more…]
Paid search advertising remains one of the most effective marketing tactics that any e-commerce business can employ. It can also be an exercise in frustration when the results aren’t meeting expectations – not to mention, a colossal waste of money. [Read more…]
Usually setting up the blog is easy; with so many website builders out there that make the web design a breeze, and so many all-inclusive hosting options that make the task of finding a great package that works for you hassle free, the startup really is the easy part. The hard section comes in maintaining your blog after you have launched it. Not only do you need to find a way to beat procrastination and write productively, so that you can stick to a consistent publishing schedule, but you also need to find ways to stay relevant and offer valuable content that people actually want to engage with. Enter content marketing. [Read more…]
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
We are swimming in a veritable ocean of content on the internet today. Data shows that we create over 211 million pieces of content every minute.
Videos, articles, infographics, images, memes, GIFs – the sheer variety can be mind boggling. From absolute garbage that has been spun and re-spun a million times to pieces that are tearjerkers hands down, the quality of all this content is equally diverse.
So what does it take to stand out in the midst of this unmitigated clutter attack? You’d be tempted to think “quality content.” Well, you’re not wrong there. However, what constitutes quality? What is that secret ingredient X that takes certain pieces viral while others languish in the backrooms of the internet? [Read more…]