Have you ever read an article on the Internet? Or a social media post? What about an email? Or watched a video shared on Twitter?
These are all examples of content marketing.[Read more…]
A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]
Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.
There are many strategies to consider for getting the creative juices flowing. Properly gearing up your content ideation phase can make all the difference in how your campaign plays out.
Here are some ideas to get the gears in motion and help your next post be compelling and successful.
It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.
Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.
Give your audience that content that they need first, so they’ll come to you — that’s the gist of content marketing.
It’s a pretty solid strategy, really. After all, its premise is about providing value to your audience, and not forcibly shoving your products down their throats.
While the concept is already fantastic in itself, to the point where one would think that it is already complete, there are technological advancements, new techniques, and new tools that are being introduced time after time that would often lead to the improvement of the strategy. [Read more…]
Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately, a lot of that huge opportunity is a missed opportunity because businesses aren’t getting the results they want from content creation and marketing. Though the majority of businesses do some kind of content marketing, their efforts and their results often do not match up, leaving businesses frustrated or down on the content marketing process. [Read more…]
You may have heard of the many ways a well-conceived content marketing strategy can benefit a blog or business by helping you in developing valuable content, establishing yourself as an industry leader and generally improving the connection between you and your audience.
Whilst content marketing may be the ideal method for bloggers to grow their readership and get a foothold in their niche, it can also be a slow, painstaking process to developing content that both engages and drives readers to convert. Thankfully, we’ve come up with 7 top tips to help you on your way to developing a successful content marketing strategy. [Read more…]
It is no secret that bloggers have to wear many different hats; content creators, content marketers, social media managers, website administrators, search engine optimization to name a few.
Many bloggers even venture into Pay Per Click, email marketing, and inbound marketing. [Read more…]
It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.
That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]