The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.
[Read more…]If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.
[Read more…]A few decades ago, who would have thought that we could record videos with our phone, let alone make a movie with it. Well, that’s what happened in 2018. Veteran filmmaker Steven Soderbergh shot a movie called “Unsane” entirely on iPhone 7 Plus!
[Read more…]With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?
[Read more…]Have you ever read an article on the Internet? Or a social media post? What about an email? Or watched a video shared on Twitter?
These are all examples of content marketing.
[Read more…]A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
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Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they feel about the economy. Suddenly, you have a useful way to develop content that targets different groups of people. [Read more…]
Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.
There are many strategies to consider for getting the creative juices flowing. Properly gearing up your content ideation phase can make all the difference in how your campaign plays out.
Here are some ideas to get the gears in motion and help your next post be compelling and successful.
Don't spend too much time on content ideation. Follow these methods! Click To Tweet
It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.
Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.
Have Writer's Block? Try These Content Ideation Tools for Marketers. Click To Tweet
Give your audience that content that they need first, so they’ll come to you — that’s the gist of content marketing.
It’s a pretty solid strategy, really. After all, its premise is about providing value to your audience, and not forcibly shoving your products down their throats.
While the concept is already fantastic in itself, to the point where one would think that it is already complete, there are technological advancements, new techniques, and new tools that are being introduced time after time that would often lead to the improvement of the strategy. [Read more…]
