The news cycle moves fast. Indeed, what is a big story today may be totally forgotten by almost everyone after a week or two. As such, it makes sense for businesses to pursue a (mostly) evergreen content marketing strategy. Evergreen content, unlike topical content, has the potential to remain relevant for long periods of time. In theory, an evergreen piece of content should remain prescient years into the future. With that in mind, today we’ll take a closer look at this content style and explain how virtually all businesses can use it to their advantage: [Read more…]
Content marketing is one of the best methods to grow your blog. It gets you readers. It gets the word out and does a lot of wonderful things that help you grow your personal brand.
However, there can be a number of reasons when you need to take a second look at your content. As a blogger or freelancer content is the lifeblood of your business. [Read more…]
Content marketing has been around for ages and it’s no surprise that search engines are now starting to evaluate and rank pages based on the user experience that they provide. So if your site is slow, clunky, or has a high bounce rate, then chances are you won’t show up on the first page. And this is crucial because more than 70% of clicks happen on the first page of the search results. [Read more…]
Content marketing is the bread and butter of a lot of blogs these days. By definition, it’s a form of marketing that focuses on the creation of content to be distributed to a target audience online. Of course, the bigger the audience, the better the views which, in turn, increases your blog’s popularity or revenue. Luckily, it’s an easy task you can make easier with the help of content marketing plugins.
The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.[Read more…]
If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.[Read more…]
With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?[Read more…]
What Do We Mean Exactly When We Say AI Chatbot?
A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.