It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?
To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]