Gawker Media has been struggling to serve their oh so necessary pageviews, and the culprit turned out to be none other than the Consumerist. The site is hosted by Gawker Media as part of the deal with the Consumers Union, who acquired it late last year. As the clever already deducted, the Consumerist site was attacked by hackers, which caused the technical difficulties. All sites are back up, although the Consumerist isn’t behaving perfectly well yet.
While many of us were eating, drinking and “Auld Lang Syne-ing” over the past week or so, Consumers Union has been busy securing a deal with Gawker Media to acquire Consumerist.com.
The non-profit publisher of Consumer Reports is bringing its independent, unbiased publishing policy to the site; from today, Consumerist.com will no longer carry ads.
President and CEO of Consumers Union, Jim Guest, spoke of his delight in adding such a vibrant site to its portfolio of information products. It’s most definitely a case of well-established traditional media taking on hugely popular new media – over 70 years of publishing buying out a three-year-old boasting around ten million monthly page views. [Read more…]