While your blog doesn’t necessarily have to be Pulitzer-prize worthy, it should certainly be value-laden. When readers finish the post, they should feel that they’ve either learned something from it or have been thoroughly entertained.
But with so many businesses now realising the value of blogging, we’re starting to see the same old stuff being churned out time and again. Recurring topics are hardly surprising given the amount of updates required of a well-maintained company blog. [Read more…]