Chris Brogan is CEO and President of Human Business Works, an education publishing and media company helping professionals become the best they can be. His book “Trust Agents” co-authored alongside Julien Smith, is a New York Times Best Seller, and the duo also went on to write “The Impact Equation”. When Chris isn’t busy speaking or working on his next project, you can find him blogging about social media, business, and more. In fact, Advertising Age ranks his blog number three in the world for social media/marketing.
When did you first get started blogging? In what ways has the landscape changed since then?
I started back in 1998 when we called it journaling. There weren’t comments. There wasn’t RSS. And more people wrote about a passion instead of tried to write to get attention only.
The design of your site is pretty fantastic. I’m a little jealous actually. Is great design important, or does the saying “Content is king” ring true?
Great design IS important. It’s the equivalent of an Armani suit and a Rolex vs a backwards ball cap and a tee shirt. Design actually triggers trust opinions.
What are some of the biggest mistakes bloggers make?
Bloggers write far too often from the opinion that others want THEIR opinion and not useful information, and MOST bloggers end posts horribly, without any good resolution or next action. Endings are most bloggers’ problems. [Read more…]