Celebrities. They’re just like us, only rich and surrounded by loyal followers eager to bow to their every whim. Some of them even have blogs—and if you’re looking for a good lesson on engaging an audience and building a cult following, look no further than these 5 celebrity blogs. [Read more…]
Folio has been reading the Lost in Transition: The Revolution of Celebrity Media (PDF) report, and reasons around the issues celebrity magazines have and are facing today. What’s even more interesting is that the web, including celebrity blogs, is viewed as the future winners.
In terms of the future of celebrity media M&A, “select Web sites”—such as perezhilton.com—“should be acquisition targets” as they appear to resist the recession’s downward pull and continue to attract eyeballs and advertisers.”
In an effort to spread the celebrity news/filth/funniness even further, Perez Hilton is launching a mobile site. You can visit it in your browser if you’re curious. Basically, it’s a trimmed down version of the regular Perez Hilton blog, and obviously something the readers have been craving according to Hilton in a press release. He’s partnered up with Crisp Wireless, who are thrilled by the prospect:
“We are extremely excited to team up with Perez Hilton as he extends his global status into the mobile web, said Boris Fridman, Chief Executive Officer, Crisp Wireless, which hosts the mobile site and provides the ad serving platform to BlogAds. Perez realizes that mobile phones, Blackberries and iPhones are practically the lifeblood of the celebrity world and everyone that follows it. Without them, they feel totally disconnected. By tapping Crisp Wireless and BlogAds, Perez’s insights and information will be readily available by mobile. His mobile web presence should equal or surpass the success of his online site.
Britney Spears is all about success these days, it seems. The new single, “Womanizer”, tops the US charts, and now she relaunches her website. With a blog, written by Team Britney (that’s PR speak for, well, PR people I guess), and some video posts. [Read more…]