Business blogs are goal oriented. The aim is to get a point across from your reader, and in many cases, the emphasis is on getting the reader to use your service or buy your product, a point typically driven home by the call to action (CTA) at the end of the post. But what happens when readers don’t get to the end? If you can’t carry them through to your CTA, then your blog post isn’t doing its job.
To keep readers on the page and carry them all the way to the end, you need to be strategic. These three strategies will boost your blog and make you CTA count, because writing a great CTA isn’t enough if your audience isn’t reading it.