Small and midsize businesses have to spend their marketing budgets carefully to remain profitable. SMBs typically have less resources to work with, creating constraints on their digital marketing strategies. They do not have the luxury of larger digital marketing budgets like large enterprise corporations. Every dollar spent need to create an ROI. Surprisingly enough, many SMBs do not track their digital marketing ROI. In order to get a return on investment, you have to measure your resource spending and associated revenues. If you are a digital specialist, you can increase the value of your blogging activities by maximizing your ROI and measuring the results. Keep reading for useful ways to gain a return on investment from your business blog. [Read more…]
You’ve poured your heart and soul into your business. You have the motivation and the passion for success, but do you have all the tools you need to crush the competition? There are a few tips that successful small business owners swear by to keep those profits up and the headaches low. [Read more…]
Looking to buy a franchise or to expand your current business? There’s no better place to get timely information and advice than a blog all about franchising. Fortunately, there are several blogs devoted to the practice that can increase your knowledge and help you to evaluate the best opportunities to start a new business. Here are ten of the most popular franchising blogs on the web. [Read more…]
Asking if you should create a blog for your business is a little like asking Walt Disney, if he were alive today, if any money can be made by drawing a cartoon mouse.
There’s a reason why blogs went from 0 to 150 million in 20 years.
In fact, here are at least five solid reasons: [Read more…]
Believe it or not, Fortune 500 company blogs are few and far between. According to UMass Dartmouth research, less than a quarter of the F500 host regularly updated public blogs. However, those that do regularly update blogs definitely have it right. With consistent updates and positive, brand-relevant content, a number of these companies serve as amazing examples of corporate blogging masters. [Read more…]