Businesses need to invest in their brand, but they need to do it right. That’s why, in so many cases, companies will go out of their way to hire freelancers and blog managers to promote their brands on their behalf. A killer brand strategy can have a big impact on a business, which is vital especially for smaller companies just getting their feet wet. [Read more…]
How to Professionally Assess the Current Quality of Your Brand’s Content
As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”
It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]