Developing a Killer Brand Strategy as a Blogger

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Businesses need to invest in their brand, but they need to do it right. That’s why, in so many cases, companies will go out of their way to hire freelancers and blog managers to promote their brands on their behalf. A killer brand strategy can have a big impact on a business, which is vital especially for smaller companies just getting their feet wet. [Read more…]

How to Professionally Assess the Current Quality of Your Brand’s Content

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As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”

It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]

Clever Offline Techniques to Improve Brand Visibility and Deadly Mistakes to Avoid

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In this digital era, many entrepreneurs – especially bloggers who are expanding their horizons – may be tempted to only focus on online marketing. Internet-based marketing strategies are great and largely effective. However, online and offline marketing are complementary and can really boost your sales if integrated. In fact, as much as digital marketing is great, face to face human contact is special. Consumers really appreciate brands that can cut through the noise of the internet and reach them on a personal level. [Read more…]