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Developing a Killer Brand Strategy as a Blogger

February 25, 2021 by Blog Herald

Businesses need to invest in their brand, but they need to do it right. That’s why, in so many cases, companies will go out of their way to hire freelancers and blog managers to promote their brands on their behalf. A killer brand strategy can have a big impact on a business, which is vital especially for smaller companies just getting their feet wet. [Read more…]

Filed Under: Guides, Marketing Tagged With: branding

How to Professionally Assess the Current Quality of Your Brand’s Content

September 21, 2020 by Blog Herald

As NY Times Graphic Editor Rebecca Lieb once said, “Content is the atomic particle of all marketing.”

It is the foundation on which you lay your brand, the strategy in which you draw leads in, and build your future. From our standpoint, it’s quite possibly the most important thing to focus on when building a quality brand persona. However, not all content is created equally. You need efficient methods to actually judge the effectiveness of your work, both as a marketing tool and as a brand builder. [Read more…]

Filed Under: Blog Tips Tagged With: blog content, branding, content

Clever Offline Techniques to Improve Brand Visibility and Deadly Mistakes to Avoid

March 10, 2020 by Blog Herald

In this digital era, many entrepreneurs – especially bloggers who are expanding their horizons – may be tempted to only focus on online marketing. Internet-based marketing strategies are great and largely effective. However, online and offline marketing are complementary and can really boost your sales if integrated. In fact, as much as digital marketing is great, face to face human contact is special. Consumers really appreciate brands that can cut through the noise of the internet and reach them on a personal level. [Read more…]

Filed Under: Guides Tagged With: branding, business, entrepreneur, offline marketing

Customizing WordPress with Branda by WPMU DEV

October 3, 2019 by Blog Herald

customizing wordpress

Why settle for the WordPress default login page when you have the option to customize it? If you’re running a blog that allows users to register or it’s a WordPress membership site, or you have an e-commerce blog, you can leverage the benefits that a customized login page can give. 

[Read more…]

Filed Under: WordPress Tagged With: branding, WordPress, wordpress plugins

Exploring the Importance of Brand Consistency

October 1, 2019 by Blog Herald

Whether there’s purpose behind it or not, your blog has a distinct brand. But if you aren’t careful, this brand will become too malleable and, ultimately, unreliable. The key is to understand what your brand stands for so that you can instill a greater degree of consistency. 

[Read more…]

Filed Under: General Tagged With: branding

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