If you’ve been running a blog for a long time, despite the levels of success you may have achieved, you may start to feel a little restless. This is perfectly normal, after all – spending such a long amount of time on one project can become draining.
Perhaps your blog has evolved beyond your original aims and expectations, or maybe you’re just ready for a change. Whatever the reason for your itchy feet, it might be time to think about rebranding your blog. Here’s how. [Read more…]
Unless you live under a rock, you must have heard the term “branding” at least once in your life and know what’s it’s about. But here’s the thing- you may know only little, as the subject is surrounded by a plethora of misconceptions. For instance, small business owners think that branding is something that only the big corporates should care about, or that their business is a domain that doesn’t really need branding.
Truth is that no matter how small your business is, or whichever your industry is, you need branding. This is because without a brand your business doesn’t have an identity, a public face that the people can relate to. In other words, without branding, it’s nearly impossible to find your business amid hundreds of thousands of businesses out there. [Read more…]
Called the Chuck Norris of branding, John Morgan has worked with Fortune 500 companies, celebrities, and entrepreneurs. Also an author, John’s book Brand Against The Machine currently has 4.8 out of 5 stars on Amazon.
A lot of people see a brand as a logo or design, but it’s actually more than that. What is, and what makes up a brand?
A brand is certainly not a logo or color scheme or marketing campaign. It is people’s perception of you. It represents the level of trust people have with your company. What makes up a brand is quite simply, everything. Everything you do is branding. Your attitude, clothes, service, systems, and so on, all make up your brand. That’s why so many businesses fail to build a lasting brand. They believe that their brand is based on the product, or the logo. They forget the little things. Every great brand is made of tiny little things they do well.
I’m sure there are some people reading this who never seriously considered what their brand exactly was. How do you come up with a brand? Where do you even begin?
Everyone already has a brand because everyone you’ve met has a perception of you. You might not have considered how you’re positioned in the marketplace, but it’s not too late. I recommend beginning by focusing on what you do that your competition doesn’t. It’s an instant way to stand out. In addition to that, give your brand room to breathe and grow over time. Apple was once defined as a computer company, yet today their brand is perceived differently than that. [Read more…]
