Just like any other online entrepreneur, bloggers need to be aware of their finances to be successful. This is true even if your primarily freelance: in that case, your business is simply yourself. A strong financial plan is an important component of succeeding as an independent business person. Whether your just getting started or you’ve been at it for a while, you can follow these smart finance tips for bloggers to make sure you’re on top of your game. [Read more…]
With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.
If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales. [Read more…]
Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]
A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success.
Fast forward ten years and the blogging landscape has changed dramatically. Now, every company across every landscape creates blog content – there are even fan blogs devoted to companies. To launch a company without a content marketing arm, regardless of industry, would raise eyebrows among audiences. Today’s audiences know that they can seek out brand blogs for tips, insights, behind-the-scenes views, and inspiration.
The principle of Occam’s Razor states that the simplest answer is most likely the correct answer. This truism may be applied to nearly anything in life, including the blogging arena.
How would we simplify the components of a successful blog? Surely there must be a formula that will work for anyone, right?
And there is … sort of. It’s not so much a precise formula that consists of clear steps to follow, but more a particular personality trait that every highly successful blogger has managed to identify and express in his or her commentaries. [Read more…]