For brick-and-mortar retailers, gaining traction online can seem like a challenging, even all but impossible, task. It’s difficult to maintain a strong in-store experience while simultaneously dedicating enough time to online marketing and networking. [Read more…]
So, you’re regularly posting on social media channels and your SEO strategy is at the top of its game, your brand presence however is still not a patch on what you’d like it to be. Where can you go from here? Nowadays, the only answer to this question is blogger outreach. [Read more…]
Blogger outreach is an important element if you want to take your blog to the next level. As it often has been said, you cannot rely on publishing excellent content alone. You need to get the word out about what you have to say.
If you do not have a blogger outreach strategy, then take a look at this: The Art of Outreach: How to Build Relationships with Fellow Bloggers.
When reaching out to other bloggers, there is one thing that you cannot avoid: sending emails. Sure, there is always Twitter and other platforms, but more often than not, you go back to email.
And that is where an effective email signature comes in. [Read more…]
Editor’s note: This post was written by Jeff Foster, co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.
Over the last couple of decades, the web has completely changed the way we do marketing. We’ve gone from traditional advertising campaigns to a world where influence drives marketing success. If you’re starting out on a digital marketing campaign, it’s vital that you hook up with bloggers who can connect with your audience. Those who get it right reap huge rewards, but it isn’t as easy as it seems – many marketers make a complete mess of blogger outreach. In some ways, marketing to bloggers is nothing new – it’s another twist on word-of-mouth advertising – but reaching out to bloggers requires a very different approach than contacting traditional media outlets. [Read more…]
Blogging is a social activity. You’re not sharing your ideas or thoughts to a wall. The sheer act of publishing your post online opens you to opportunities of interacting with your readers and like-minded people. You can then build your relationships with them into something fruitful on a business scale.
That said, outreach skills are lost among bloggers. They are more concerned with launching SEO campaigns, which is not bad in principle. But devoting most of their time to this strategy prevents them from making a connection with their audience and influencers within their industry. Cultivating relationships can lead to more rewarding opportunities in the future.
If you’re not sure where to start with your blogger outreach campaign, below is a step-by-step process on how you can do it.