Blog disclaimers might not seem like the most exciting thing in the world but they’re incredibly important. Without a disclaimer, you could be open to potential legal issues that arise from people reading your content. While it isn’t likely that you’ll get in trouble for running a blog without a disclaimer, why take the chance? A disclaimer keeps you safe and makes your blog look more professional. There’s no downside to having one but the trick is making one that covers every area that applies to your blog. To publish the right disclaimer, read on.
FTC Guidelines on Blogger Disclosure, Have You Done Something About it?
Just a gentle reminder to everyone, especially if you do product reviews on your blogs that today, FTC’s new regulation covering blogger disclosure takes into effect. If you haven’t done so yet, it’s either you’re playing hardball or you’re not a celebrity blogger or endorser popular enough for the FTC notice your practice and actually goes after you.
In case you forgot (I personally did, except that FTC rulings does not apply to us non-US based bloggers I guess), the revised FTC guide states that
“…the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”
