Ideally, bloggers should be experts in their field. After all, Google values content that is authoritative and trustworthy, and having an intimate knowledge of your subject matter is a prerequisite to blogging success. However, the problem is, most professional bloggers have to write about a wide variety of subjects. Whether you operate as a freelancer, work for a marketing firm, or specialize with a company, chances are you’ll be asked to write about something outside of your comfort zone sooner rather than later. In order to help bloggers deal with this inevitably, you can use any of these four handy tips that will help you adjust to blogging in a new industry or for an unfamiliar topic: