Video is the present and future of online content. Mark Zuckerberg himself has gone on record saying that he believes video will soon dominate the internet as we know it. In fact, a study from HubSpot found that 54% of consumers want to see more video content from brands and businesses they support.[Read more…]
Though digital marketing is a compendium of multiple facets, blogging has been the driving force for every digital marketer to earn the much-needed edge over competitors.
According to Internet Live Stats, more than two billion blog posts were written in 2018 and almost three million blogs have been posted till date.
With blogging gaining increasing importance in the present day milieu, have you ever assessed your blogging strategy?[Read more…]
Your bounce rate is a statistic related to how your visitors behave on your website. The short version is that a “bounce” occurs when a user leaves your site after a single-page session; in other words, it’s a lost opportunity. Learning how to analyze your bounce rate, and more importantly, how to reduce your bounce rate, is vital if you want your blog to be successful.[Read more…]
Ideally, bloggers should be experts in their field. After all, Google values content that is authoritative and trustworthy, and having an intimate knowledge of your subject matter is a prerequisite to blogging success. However, the problem is, most professional bloggers have to write about a wide variety of subjects. Whether you operate as a freelancer, work for a marketing firm, or specialize with a company, chances are you’ll be asked to write about something outside of your comfort zone sooner rather than later. In order to help bloggers deal with this inevitably, you can use any of these four handy tips that will help you adjust to blogging in a new industry or for an unfamiliar topic:
While there are many different types of websites you can create online, no matter which type you build, you should include a blog.
Look at a business blog as a marketing tool to build your business’ online visibility and help your business grow.
In today’s times, including a blog on your business website is just as important as the website itself. [Read more…]