Lately, there’s been a lot of emphasis on how high-quality blog content is not only more engaging for readers, but it also ranks better in search engines. However, making an impact in the blogging world is about more than just writing posts people want to read. That’s important, but there’s another very important element to consider: design.
Perhaps you’re fortunate enough to have some design expertise under your belt and don’t mind using those skills on your blog. If that situation doesn’t apply, you’ll soon see why it’s such a good idea to hire a designer.
Make Your Blog’s Template Your Own
Think of a template as an expression of your blog’s brand. Although it’s possible to purchase premium templates, wouldn’t you rather have one that’s all your own? A designer can be a great resource and create one that immediately gives readers clues about what to expect when coming to the blog for the first time.
Templates are also useful if you participate in themed blogging, where the majority of your content relates to a niche topic. Take 12 Keys’ blog, shown above, for example. As a recovery center, their blog reflects the bright and cheerful colors of their logo and their relaxing beachside location. Think about recruiting a designer to help you make small alterations to a template to reflect seasonal changes, as well. [Read more…]